We’re on a mission. A mission to create beauty – everywhere in the world. Such beauty can only be achieved with the help of a good set of eyes and ears, a masterful hand and a creative mind. That’s why we’ve combined forces with the greatest stylists, the best technicians and the most skilled educators. All for one goal: a smile on the face of every customer around the world, as they walk out of their salon feeling fabulous.
100% Pure Plant Extracts
The product philosophy focuses on the well-being effect and the aroma experience of 100 % plant ingredients. Over 30 rich plant extracts and essential oils have been selected to create So Pure. Organic essential oils used in So Pure are grown and harvested using biological agriculture that sustains the health of our ecosystem and the quality of the oils.
Below are some of the products we use: